In January of this year, the Pest Animal Control CRC made media headlines in Australia and around the world. Many considered it an undesirable media event and not a situation they would like to see their organisation in. Others welcomed the media coverage as an opportunity to participate in a much-needed debate about science, and specifically gene technology research.
Bob Seamark, CEO of the Pest Animal Control CRC was in the thick of the media frenzy. We invited him to share his story and offer some advice...
