The Journal of Health, Population and Nutrition
Vol. 36, No. 1, 2017, pp. 1-8
Bioline Code: hn17016
Full paper language: English
Document type: Research Article
Document available free of charge
The Journal of Health, Population and Nutrition, Vol. 36, No. 1, 2017, pp. 1-8
© Copyright 2017 - The Author(s)
Personal values, marketing attitudes and nutrition trust are associated with patronage of convenience food outlets in the Asia-Pacific region: a cross-sectional study|
Jong, Breanna De; Worsley, Anthony; Wang, Wei Chun; Sarmugam, Rani; Pham, Quynh; Februhartanty, Judhiastuty & Ridley, Stacey
Background: An online cross-sectional survey examined the relationships between the demographic
characteristics, personal values, trust in sources of nutrition information and the use of convenience food outlets
among middle-class household food providers in the Asia-Pacific region.
Methods: The survey was administered to 3945 household food providers in Melbourne, Singapore, Shanghai,
Vietnam and Indonesia in late 2013. Information about demographics, personal values, trust in sources of nutrition
information and use of convenience food outlets was elicited. Exploratory factor analysis, two-step clustering and
logistic regression were employed.
Results: The analyses found that the use of convenience food outlets was positively related to hedonist values and
trust in food industry sources of nutrition information. However, lesser use of convenience food outlets and trust in
health sources of nutrition information was associated with traditional (community-oriented) values.
Conclusions: Further replication and extension of these findings would be useful. However, they suggest that
improvements in the quality of foods sold in convenience food outlets combined with stronger regulation of food
marketing and long-term food education are required.
Asia-Pacific; Attitudes; Convenience food outlets; Nutrition trust; Personal segmentation; Survey; Values
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