The Journal of Health, Population and Nutrition
Vol. 36, No. 1, 2017, pp. 1-9
Bioline Code: hn17029
Full paper language: English
Document type: Research Article
Document available free of charge
The Journal of Health, Population and Nutrition, Vol. 36, No. 1, 2017, pp. 1-9
© Copyright 2017 - The Author(s)
Effective delivery of social and behavior change communication through a Care Group model in a supplementary feeding program|
Wilner, Lauren; Suri, Devika J.; Langlois, Breanne K.; Walton, Shelley Marcus & Rogers, Beatrice Lorge
Background: In 2014, an intervention aimed at increasing the oil in corn soy blend (CSB) porridge prepared by caregivers
of children with moderate acute malnutrition was implemented in Southern Malawi. This analysis describes the flow of key
messages delivered through the Care Group model during this intervention.
Methods: The intervention provided a supplementary food ration of CSB and oil and used a Care Group model in which
healthcare workers were trained to deliver social and behavior change communication (SBCC) to care group volunteers who
then delivered messages to caregivers of beneficiary children. Healthcare workers also delivered messages to caregivers directly.
Interviews and focus groups were conducted with all three groups in order to determine the exchange of key messages about
ingredient use, storage, and purpose, which were analyzed descriptively.
Results: Analysis of SBCC flow and information exchange showed that 100% of caregivers reported learning about the
amounts of oil and CSB to use while preparing porridge and over 90% of caregivers, healthcare workers, and care group
volunteers reported talking about it. Focus groups confirmed an effective flow of communication among these three groups.
Conclusion: This analysis evaluated the flow of key SBCC messages through multiple, overlapping lines of communication
among healthcare workers, care group volunteers, and caregivers; the effective transmission of these SBCC messages through
this model may contribute to the success of a supplementary feeding intervention program.
Trial registration: The study was registered at ClinicalTrials.gov (NCT01873196).
Social and behavior change communication; Supplementary feeding; Moderate acute malnutrition; Food aid; Corn soy blend
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