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African Health Sciences
Makerere University Medical School
ISSN: 1680-6905
EISSN: 1680-6905
Vol. 11, No. s1, 2011, pp. S77-S81
Bioline Code: hs11061
Full paper language: English
Document type: Research Article
Document available free of charge

African Health Sciences, Vol. 11, No. s1, 2011, pp. S77-S81

 en Condom social marketing program to prevent HIV/AIDS in postconflict Liberia
Harris, AO; Jubwe, S; Kennedy, SB; Taylor, CH; Martin, RB; Bee, EM; Perry, OS; Massaquoi, MT; Woods, DV & Barbu, EM


Background: Youths in sub-Saharan Africa (SSA) account for a large burden of the global HIV/STI crises. As such, strategies directed at promoting behavioral modifications would be critical to reducing the prevalence of risky sexual behaviors among high risk adolescents in post-conflict environments.
Objectives: This study describes a condom promotion strategy to prevent HIV/STIs among highly vulnerable urban youth in a post-conflict, resource-constrained environment via the provision of both male and female condoms to nontraditional venues like music and photo shops, ice cream parlors, money exchange centers and beauty salons.
Methods: Community members in the designated catchment areas volunteered their services and the use of their small businesses to support this endeavor. Results: In this paper, we describe the condom promotion strategy and its implications within the context of a communitybased participatory social marketing program to prevent risky sexual behaviors among highly vulnerable urban youth in a post-conflict country.
Conclusion: We postulate that this approach may likely increase condom use among urban youth in Monrovia, the capital city of Liberia.

Condom Social Marketing, Post-Conflict Liberia, HIV/STI Prevention

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