APPLICATION OF E-COMMERCE IN LOCAL HOME SHOPPING AND ITS CONSEQUENCES ON ENERGY CONSUMPTION AND AIR POLLUTION REDUCTION

This study discusses at a conceptual level, a number of issues related to the application of E-Commerce in introducing local home shopping and its effects on reduction of urban traffic and air pollution due to minimization of energy consumption. This objective has been achieved through a survey among a number of costumers' community to Farmanieh grocery shopping centers in district 1 of municipality of Tehran in 2006. The ultimate conclusion from considering all data of district's characteristics as well as emissions and average fuel consumption's output resulted for about 88 percent reduction in fuel consumption and 20.12 tons/yr of air emissions. The generalization of the calculation is also done for all 22 districts of Great Tehran to show the tremendous amount of changes in air emissions as well as fuel consumptions. Having in mind the urban environmental issues upon the agenda of the country, make the government, business sectors, consumers and also local authorities aware of the environmental potential of local E-commerce and its contributions to more sustainable environment and greening of online grocery and goods shopping in Tehran.