Impact of greening attitude and buyer power on supplier environmental management strategy|
Lo, S. M.
Studies on the appropriate strategies for supplier
relationship management vary according to the
greening approaches of a firm. The relative power of
greening approaches for suppliers remains untapped. This
research aims to fill this gap, arguing that firm attitudes
toward going green and their dominance in supply chains
affect their corresponding environmental management
practices. The case study method is utilized. The main
objects of study include Taiwanese firms in high-tech
industries. Eleven firms were selected for in-depth investigation.
Supplier management approaches are investigated
from six different perspectives: supplier policy, information
sharing/communication, joint action of supplier/buyer,
relationship-handling issues, supplier support, and relationship
quality. Results show that each case group
emphasizes different perspectives. Thus, this study coined
four strategies: strategic alliance, arm’s length relationship,
partnership, and ongoing relationship.
Green supply chain management; Buyer– supplier power; Greening approach; Supplier relationship management; Case study